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Tactical advice, data-backed reports, and reverse-engineering the algorithms that control attention.

The 72-Hour Window: Why Viral Trends Have a Shelf Life

Data shows that 94% of viral trends saturate within 72 hours. Learn how to identify the optimal entry point before the algorithm moves on.

We analyzed 10 million videos to understand the true weight of watch time, shares, and saves in 2024.

Stop counting views. Start measuring speed. Understanding the rate of interaction growth is the key to prediction.